Person: Bill Greuel

Canada can be a leader in plant-based foods if we take a coordinated approach

Canada is well-positioned to become a leader in meeting the growing global demand for plant-based foods and ingredients, but needs a coordinated effort to increase ingredient processing and food manufacturing in the country, Bill Grueul, CEO of the Protein Industries Canada supercluster, says in an op-ed.

For effective innovation, don’t skimp on storytelling

In this era of rapid change and economic upheaval, Canada’s leading STI organizations must balance an array of complex and urgent priorities. It’s easy to let communication take a back seat, but storytelling is essential to the success of any innovation endeavor.

Bill Greuel

Former Saskatchewan government official, Bill Greuel, has been appointed as chief executive officer of the Protein Industries Canada Supercluster (PIC), starting on October 15. Gruel, with an extensive background in the agriculture industry, will be responsible for leading the supercluster to develop Canada’s plant-based protein potential and create enhanced value from one of Canada’s largest…